Customized and Targeted Marketing




There are variables in the sale of every property. Planning what methods of marketing and advertising to employ is paramount in ensuring that the property listed gets the most exposure possible and in the right markets. For example, you wouldn't list a downtown condo in a farms and acreages real estate newspaper.

In marketing your home or property, various traditional and non-traditional methods are employed, the selection of which depends entirely on the specific needs, as determined by the analysis of your specific situation. We begin by identifying your target demographic and where they are located then deploy online and offline, targeted strategies which enable us to deliver our advertisements wherever they need to go, including internationally, with maximum effectiveness.





Reports and Statistics on the Market

First and foremost, we analyze recent real estate activity in your community and, if you are also in the market to buy, in the communities that you are currently interested in. These tools provide us with various reports and data to assist you in the initial stages.


Traditional Marketing

Traditional marketing can include everything from word-of-mouth to door-to-door and the tried-and-true lawn sign or standard Open House announcement. These are very standard methods and do result in positive feedback, but we typically go way beyond traditional marketing as there are simply so many more exciting ways to generate interest in your property as you will see.


Homes and Land Magazine Homes & Land Magazine
Homes & Land Magazine is the most popular and widely read real estate listings publication in the US and Canada. Each magazine contains detailed listings for homes, houses, condos and land for sale, as well as new homes and apartment rentals. You can also order magazines for your local area to carry with you to find homes for sale.

Newspaper Advertisements

If we feel that they will be effective, we will definitely use newspaper advertising as this often carries over from print to online as well. We consider newspapers such as the Calgary Herald, the Calgary Sun, the Globe and Mail and the National Post among others.


Social Networks and Social Media

Let's face it. We live in a socially-networked world. Social networks and social media outlets are where you find the majority of people and in needing to ensure that your property is seen by people wherever they may be, we will often consider social network marketing through such networks as Facebook, Twitter, Google+, LinkedIn, YouTube and others, when promoting your property.


Specialty Marketing

Certain situations and certain property listings require a broader reach or a more specific reach, such as luxury homes or vacation homes, etc. and we have access to all of the top marketing resources for these and others, as outlined below.


RE/MAX Collection

When applicable, the RE/MAX Collection designation puts your listing in the luxury league, separated and showcased in even more locations and publications, including The Wall Street Journal, Dupont Registry and Unique Homes.

To qualify for this distinction, the listing must meet or exceed a minimum standard of three times the average price in the local MLS.

Robb Report

The Robb Report is an American, English-language, luxury-lifestyle magazine featuring products - including real estate - for affluent connoisseurs.

Best Home

With a focus on aesthetic design, Best Home Western Canada is dedicated to providing useful and insightful articles and information on issues to empower the home building industry. Published in a stylish and user-friendly format, it fulfills the custom niche as the region's premiere resource guide for residential development.

Website: besthomemagazine.com


Dream Homes & Living

Dream Homes & Living is a premier luxury real estate publication with significant readership in the Greater Calgary region.

Website: dreamhomesandliving.com

Unique Homes

Unique Homes thrives today as a multimedia platform of print, online, digital, custom publishing and social media resources that connects luxury professionals with buyers and sellers around the world. It is the leading publication of its kind, reaching an affluent audience in over 80 countries. Unique Homes can be found on select newsstands throughout the world and is available by subscription.

Website: uniquehomes.com

duPont REGISTRY

duPont REGISTRY is the gateway to a ton of renowned luxury homes, fine estates, and unique properties for sale from around the world. They showcase the world's finest luxury real estate for sale from the beaches of the Fiji Island to the mountains of Colorado. From tropical island estates to lush country cottages, duPont REGISTRY brings a wealth of international luxury properties directly to the consumer in their home. Indulge yourself in their luxury home listings. Their extensive list of luxury homes for sale enables you to find the prestigious property for which you have been looking. duPont REGISTRY is the exclusive intermediary between ultra-affluent buyers and luxury-real-estate sellers.

Website: dupontregistry.com

The Wall Street Journal

The Wall Street Journal is an international daily newspaper, published in New York City by Dow Jones & Company. The Journal is the largest newspaper in the United States, by circulation. According to the Audit Bureau of Circulations, it has a circulation of 2.1 million copies (including 400,000 online paid subscriptions).

Website: wsj.com



Online Advertising

Multi-channel marketing by various criteria using different delivery mediums. The possibilities and targeting parameters are endless.


Single Property Websites and Virtual Tours

A slick, professional way of showcasing listings online ensuring a very positive first impression from viewers.


Additional Marketing Tools

Various Social Networks

Various Social Networks like Facebook, Twitter, Youtube, Linked In and various other partnership sites such as: Google, IBG, Kijiji & Craigslist.


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